YOU MISSED A SPOT, THE SIZE OF YOUR BODY

IT’S MORE MACHO THAN YOU THINK

If you thought applying moisturiser to your body was too effeminate for you then think again tough guy! It’s all about strengthening your skin. The stronger your skin, the better it will look, giving you that crucial edge when it comes to attracting the girls. But don’t underestimate the competition: There are more men already moisturising their bodies out there than you could ever imagine.

IT WON’T LEAVE YOU IN A STICKY SITUATION

This is totally off the mark guys. These days it is really easy to find a men’s body lotion with a light, non-greasy formula that fits your specific skin type. Take a moment to read the label carefully, or even ask a shop assistant for advice! That old myth of sticking to your clothes after applying a lotion is unfounded – these products are designed to hydrate and refresh your skin with moisture, not grease!

IT’S SO QUICK YOU’LL HARDLY NOTICE

As well as being non-greasy, all modern-day body moisturizers are very fast-absorbing. Plus there are plenty of combination products available so you can get the whole job done in a jiffy. So including this in your grooming routine might take you around 30 seconds longer a day, or even every other day – time well spent we reckon for stronger, more resilient and better-looking skin.

IT’S SIMPLE DESPITE ALL THE FANCY NAMES

No-one could blame you for being put off by all the different kinds of body care products available and not being too keen on running the gauntlet that is the men’s grooming aisle. But whatever the name, fancy packaging and ingredients, the basic principle is always the same and it couldn’t be simpler: Care for dull, unhealthy skin and it will give you a healthier and more youthful look. So although daunting at first, it’s well worth finding the right product for you.